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Meet our team » Jojo Provatidou

Jojo Provatidou

Fox&Squirrel Co-founder
Curator of Fashion Walks

Jojo is the Co-founder and Managing Director of Fox&Squirrel. She first moved to the UK nine years ago to complete a degree in architecture. Upon graduation she realised that she wanted to pursue a career in fashion and that her architecture degree formed a strong foundation for this. Since then she has worked with the likes of Ana Sekularac, Harper’s Bazaar, Luxury Publishing, Deluxe Editions, Eventica and Schon!Magazine.
In 2008 she enrolled for an MA in Cultural and Creative Industries at King’s College London where she researched the importance of the British Fashion Industry in Britain’s creative economy, and wrote an almost excellent thesis on the ability of fashion to empower the female gender and the perception of the body.
JoJo, just like the whole Fox&Squirrel team, is a jack of all trades! Besides co-managing Fox&Squirrel, and heading the Fox&Squirrel Fashion Walks JoJo is also a contributing assistant stylist for Greek and Italian fashion titles and the lifestyle sales executive for Cultureshock Media, a prestigious art and fashion publishing house. At Cultureshock Media she is responsible for creating marketing and advertising campaigns specialising in fashion and lifestyle brands across a diverse portfolio that includes a number of high-brow fashion and art publications.

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